YouTubers. 12 years ago there were none, yet in 2017 these home-made video producers make up a group of very popular, influential and sometimes rich individuals. Some find their popularity unthinkable. Some people just don't understand. Mojmír Procházka looked into this topic, interviewing one popular Slovak YouTuber, along with the owner of a video production company, as well as a representative of an advertising agency to find out what impact YouTubers have on the market.
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Mojmir Prochazka, Photo: Flickr.com/David Burillo
