Can commercials stand for a social cause and not be seen only through the incentive of wanting to sell a product? Zuzana Botiková asks this question a marketing specialist as well as a sociologist in the wake of the public debate that appeared in connection to a commercial in Slovakia. This commercial, besides promoting an alcoholic beverage, also promotes fight against racism.
SLOVENSKE MAMICKY
Máte problém s prehrávaním? Nahláste nám chybu v prehrávači.
Zuzana Botiková, Photo: Natália Mikušová
