Slovak parties too poor for micro-targeting

Economics and politics

Slovak parties too poor for micro-targeting

09. 10. 2019 12:28

In less than half a year Slovaks will take to the polling stations to choose their MPs. With many new faces and new political parties competing for attention, and analysts talking about an increased interest in politics among younger voters, who spend a lot of their time online, Anca Dragu was curious to hear what this campaign might look like as seen through the eyes of an expert, namely Jozef Michal Mintal from the Data&Society Lab of the Matej Biel University in Banska Bystrica.

online political marketing

Anca Dragu, Photo: Flickr/wocintech

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