In the age of information saturation, having a website which stands out is vital. But how do you know if your website works well with end users? You could ask users to fill out questionnaires, or instead, you could fill a classroom with test subjects, give them your product and monitor their eyes, stress levels and activities all at once. This is what's possible in the cutting-edge User Experience Lab at the Faculty of Informatics and Information Technologies at the Slovak Technical University, and as Gavin Shoebridge discovered, the results could be incredibly valuable for advertisers, software developers, website builders, interior designers, magazine writers - you name it.
User Experience Lab - STU
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